2024

Hope Is An Action Word: Multimedia Campaign

As Creative Director at Sojourners, I developed our first comprehensive multimedia campaign aimed at young voters during the 2024 election cycle and beyond. The project went beyond typical political messaging to create authentic connection points and meaningful solidarity.

What we delivered:

• A thoughtfully crafted zine exploring the tension between grief and hope, America's complex voting history, and actionable pathways to strengthen democracy beyond election day.

• A compelling 5-part reel series featuring genuine voices from young voters addressing election concerns and motivations, designed to resonate with peers facing similar questions.

• Distinctive merchandise distributed nationwide, transforming shared values into tangible community-building tools that fostered connection during a divisive political moment.

The campaign reached its audience through strategic digital promotion and in-person engagement at youth-focused conferences across the country, establishing a foundation for ongoing civic participation that extends beyond any single election cycle.

Role: Creative Director + Designer

Collaborator: Ryan McQuade - Multimedia Graphic Designer