The Harlem Renaissance was the development of the Harlem neighborhood in New York City as a black cultural mecca in the early 20th Century and the subsequent social and artistic explosion that resulted. Lasting roughly from the 1910s through the mid-1930s, the period is considered a golden age in African American culture, manifesting in literature, music, stage performance and art. Words by History.com
Great literary authors such as Langston Hughes, Ralph Ellison and Zora Neale Hurston emerged from the time period as prolific voices highlighting the struggles of their people. These books were impactful at their initial creation and remain so, decades later.
As a result, The Crown Publishing Group decided to redesign these classic novels as a part of an initiative to bring them to a modern audience. The books were designed as a part of a series that would be packaged for sale.
As a part of a multimedia campaign, poster advertising, social media graphics and a promotional animation were created to engage a millennial audience. Animated GIFS were created for Instagram to break free from traditional stagnant posts.